CEO Hees to leave Kraft Heinz
Replaced by former AB InBev Miguel Patricio
Kraft Heinz CEO Bernardo Hees will step down from his role this July after six years in charge, to be replaced by Miguel Patricio, ex AB InBev executive. Patricio, a Portuguese national, has a career spanning two decades at Anheuser-Busch including most recently as global chief marketing officer between 2012 and 2018.
He has also served as AB InBev’s president of North America and president of Asia-Pacific, in which he helped grow the company’s share of sales accounted for by emerging markets. His broader experience in consumer packaged goods – including at Philip Morris, Coca-Cola and Johnson & Johnson – represents an attractive proposition to a company struggling both for volumes and revenue growth.
Patricio said: “Kraft Heinz is an incredible company with iconic brands that are loved around the world. It will be a privilege and an honour to lead such a talented group of employees as we focus on the consumer to capitalise on the growth opportunities that exist in the rapidly evolving food industry.”
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