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		<copyright>&#169; EFA News - European Food Agency 2026</copyright>
		<title>Beverage</title>
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			<title>Heineken marks a change in... marketing</title>
			<description>Heineken has announced the outcome of a review of its global marketing agency ecosystem, appointing a new group of creative, production and media partners to accelerate the next phase of growth for its...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
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			<pubDate>Tue, 12 May 2026 07:10:00 +0000</pubDate>
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				<media:description type="html">Heineken has announced the outcome of a review of its global marketing agency ecosystem, appointing a new group of creative, production and media partners to accelerate the next phase of growth for its...</media:description>
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			<title>Carlsberg closes 2025 with 18% revenue growth</title>
			<description>Over the past decade, the Italian beer market has experienced significant expansion: per capita consumption has grown by over 20%, from approximately 30 liters annually in 2014 to 36.4 liters in 2024,...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=58725</link>
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			<pubDate>Fri, 27 Mar 2026 14:49:00 +0000</pubDate>
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				<media:keywords>birra</media:keywords>
				<media:description type="html">Over the past decade, the Italian beer market has experienced significant expansion: per capita consumption has grown by over 20%, from approximately 30 liters annually in 2014 to 36.4 liters in 2024,...</media:description>
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			<title>Heineken Names Romain Apert Chief Digital &amp; Technology Officer</title>
			<description>Heineken has announced the appointment of Romain Apert as Chief Digital &amp;amp; Technology Officer and member of the Heineken Executive Team, effective May 15. Currently Chief Information Officer Petcare at...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=57882</link>
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			<pubDate>Thu, 26 Feb 2026 11:50:00 +0000</pubDate>
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				<media:keywords>Ronald den Elzen, Heineken, Romain Apert</media:keywords>
				<media:description type="html">Heineken has announced the appointment of Romain Apert as Chief Digital &amp;amp; Technology Officer and member of the Heineken Executive Team, effective May 15. Currently Chief Information Officer Petcare at...</media:description>
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			<title>Heineken Italy invested in the Massafra brewery</title>
			<description>A total investment of &amp;euro;700,000 will save 13,000 cubic meters of water annually, equivalent to about five Olympic-sized swimming pools. These are the figures for the new rainwater reuse project launched b...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=57851</link>
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			<pubDate>Thu, 26 Feb 2026 09:13:00 +0000</pubDate>
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				<media:keywords>stabilimento, Heineken Italia, Massafra</media:keywords>
				<media:description type="html">A total investment of &amp;euro;700,000 will save 13,000 cubic meters of water annually, equivalent to about five Olympic-sized swimming pools. These are the figures for the new rainwater reuse project launched b...</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken Italia</media:credit>
				
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			<title>Heineken completes acquisition of Fifco's strategic assets.</title>
			<description>Heineken has announced the completion of the acquisition of Fifco's beverage and retail businesses, following the receipt of all regulatory and corporate approvals. Effective immediately, Heineken is beginning...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=57185</link>
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			<pubDate>Mon, 02 Feb 2026 10:33:00 +0000</pubDate>
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				<media:keywords>acquisizione, Heineken, Fifco</media:keywords>
				<media:description type="html">Heineken has announced the completion of the acquisition of Fifco's beverage and retail businesses, following the receipt of all regulatory and corporate approvals. Effective immediately, Heineken is beginning...</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken</media:credit>
				
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			<title>Heineken: A Social Experiment in the Name of Friendship</title>
			<description>Heineken has launched Fans Have More Friends, a new global sponsorship platform based on the belief that fandom is one of the fastest ways to connect with strangers. Rooted in Heineken's long-standing...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=57160</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=57160</guid>
			<pubDate>Mon, 02 Feb 2026 07:56:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/b66f8dcde6121e3303f615d6e603f668.jpg" type="image/jpeg" expression="full" width="1280" height="720">
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				<media:keywords>birra, Heineken, calcio, pub</media:keywords>
				<media:description type="html">Heineken has launched Fans Have More Friends, a new global sponsorship platform based on the belief that fandom is one of the fastest ways to connect with strangers. Rooted in Heineken's long-standing...</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken</media:credit>
				
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			<title>Kulmbacher Brauerei: Christoph Ahlborn new CEO</title>
			<description>Effective January 1, 2026, the Kulmbacher Group has a new CEO. The Supervisory Board of Kulmbacher Brauerei AG has appointed Christoph Ahlborn to this role, succeeding J&amp;ouml;rg Lehmann , who held this position...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=56525</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=56525</guid>
			<pubDate>Thu, 08 Jan 2026 12:10:00 +0000</pubDate>
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				<media:keywords>Christoph Ahlborn, Kulmbacher Brauerei AG</media:keywords>
				<media:description type="html">Effective January 1, 2026, the Kulmbacher Group has a new CEO. The Supervisory Board of Kulmbacher Brauerei AG has appointed Christoph Ahlborn to this role, succeeding J&amp;ouml;rg Lehmann , who held this position...</media:description>
				<media:credit role="author" scheme="urn:ebu">Kulmbacher Brauerei</media:credit>
				
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			<title>Guinness folds its arms, Christmas with empty shelves</title>
			<description>Empty shelves could welcome shoppers seeking Guinness Zero this Christmas, according to a statement from the British union Unite the Union, after union members &amp;quot;at the Diageo plant in Belfast voted overwhelmingly...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=56058</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=56058</guid>
			<pubDate>Thu, 11 Dec 2025 16:05:00 +0000</pubDate>
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				<media:keywords>birrificio, gate, guinness, porte</media:keywords>
				<media:description type="html">Empty shelves could welcome shoppers seeking Guinness Zero this Christmas, according to a statement from the British union Unite the Union, after union members &amp;quot;at the Diageo plant in Belfast voted overwhelmingly...</media:description>
				<media:credit role="author" scheme="urn:ebu"></media:credit>
				
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		<item>
			<title>Heineken appoints Alex Carreteiro as its new president of the Americas.</title>
			<description>Heineken has announced the appointment of Alex Carreteiro as Regional President for the Americas and a member of the Heineken Executive Team, effective March 1, 2026. Currently CEO of PepsiCo Brazil &amp;amp;...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=55906</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=55906</guid>
			<pubDate>Fri, 05 Dec 2025 11:40:00 +0000</pubDate>
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				<media:keywords>Alex Carreteiro, Heineken, Americhe</media:keywords>
				<media:description type="html">Heineken has announced the appointment of Alex Carreteiro as Regional President for the Americas and a member of the Heineken Executive Team, effective March 1, 2026. Currently CEO of PepsiCo Brazil &amp;amp;...</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken</media:credit>
				
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		<item>
			<title>Heineken: three key words for moderate consumption</title>
			<description>Heineken has been actively participating in the debate on responsible drinking for a long time, offering consumers more choice through its growing 0.0 portfolio. The Dutch beverage group provides consumers...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=55227</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=55227</guid>
			<pubDate>Tue, 11 Nov 2025 16:35:00 +0000</pubDate>
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				<media:keywords>Heineken, campagna, The Low The Slow The No</media:keywords>
				<media:description type="html">Heineken has been actively participating in the debate on responsible drinking for a long time, offering consumers more choice through its growing 0.0 portfolio. The Dutch beverage group provides consumers...</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken</media:credit>
				
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		</item>
		<item>
			<title>Heineken and Formula 1/2. Extended partnership with multi-year agreement.</title>
			<description>After a decade of successful collaboration, Heineken and F1 have extended their partnership with a multi-year agreement, with Heineken announcing new Title Partnerships for races in Brazil, Madrid, and...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=55048</link>
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			<pubDate>Wed, 05 Nov 2025 11:48:00 +0000</pubDate>
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				<media:keywords>Heineken, F1, Season Ticket, Hero</media:keywords>
				<media:description type="html">After a decade of successful collaboration, Heineken and F1 have extended their partnership with a multi-year agreement, with Heineken announcing new Title Partnerships for races in Brazil, Madrid, and...</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken</media:credit>
				
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		</item>
		<item>
			<title>Heineken gives a gift to Formula 1 fans</title>
			<description>Heineken continues to redefine the Formula 1 fan experience with the launch of the world's first season ticket for the sport, celebrating the extension and expansion of its ten-year partnership with F1....</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=55047</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=55047</guid>
			<pubDate>Wed, 05 Nov 2025 11:32:00 +0000</pubDate>
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				<media:keywords>Max Verstappen, Heineken, Formula 1, Brandon Burgess</media:keywords>
				<media:description type="html">Heineken continues to redefine the Formula 1 fan experience with the launch of the world's first season ticket for the sport, celebrating the extension and expansion of its ten-year partnership with F1....</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>PepsiCo Names Steve Schmidt as New CFO</title>
			<description>Just two years after his appointment, James (Jamie) Caulfield is stepping down from the PepsiCo leadership. Appointed in November 2023, he will replace longtime CEO Hugh Johnston, who retired after 34...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=54343</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=54343</guid>
			<pubDate>Fri, 10 Oct 2025 11:48:00 +0000</pubDate>
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				<media:keywords>uomo, sorriso</media:keywords>
				<media:description type="html">Just two years after his appointment, James (Jamie) Caulfield is stepping down from the PepsiCo leadership. Appointed in November 2023, he will replace longtime CEO Hugh Johnston, who retired after 34...</media:description>
				<media:credit role="author" scheme="urn:ebu"></media:credit>
				
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		<item>
			<title>Heineken: Partnership with UEFA Women's Champions League extended until 2030</title>
			<description>Heineken is redoubling its commitment to women's sport and its long-term mission to protect and foster the joy of real-world connections by extending its partnership with the UEFA Women's Champions League...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=54227</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=54227</guid>
			<pubDate>Tue, 07 Oct 2025 09:49:00 +0000</pubDate>
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				<media:keywords>Barcellona-Wolfsburg, Uefa Champions League femminile, Heineken</media:keywords>
				<media:description type="html">Heineken is redoubling its commitment to women's sport and its long-term mission to protect and foster the joy of real-world connections by extending its partnership with the UEFA Women's Champions League...</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken</media:credit>
				
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		</item>
		<item>
			<title>Heineken strengthens its presence in Central America</title>
			<description>Heineken announced the signing of a binding agreement to acquire the multi-category beverage portfolio and convenience retail business of Florida Ice and Farm Company SA (Fifco). This transaction builds...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=53824</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=53824</guid>
			<pubDate>Tue, 23 Sep 2025 10:32:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/3386f8dfc87960b9ff5c5804b8388a76.jpg" type="image/jpeg" expression="full" width="1200" height="800">
				<media:thumbnail url="https://www.efanews.eu/resources/small/3386f8dfc87960b9ff5c5804b8388a76.jpg.webp" width="200" height="133"></media:thumbnail>
				<media:keywords>Heineken, Rolando Carbajal, Fifco, Dolf Van Der Brinck</media:keywords>
				<media:description type="html">Heineken announced the signing of a binding agreement to acquire the multi-category beverage portfolio and convenience retail business of Florida Ice and Farm Company SA (Fifco). This transaction builds...</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>China: 35 billion liters of beer consumed in 2024</title>
			<description>China has held the top spot in beer consumption and production for the 20th consecutive year. According to data released by Drinktec, in 2024, production reached approximately 35.21 billion liters, a slight...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=53323</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=53323</guid>
			<pubDate>Thu, 04 Sep 2025 09:42:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/3e480f573bd818a295ab3fdcfa4873b6.jpg" type="image/jpeg" expression="full" width="1200" height="800">
				<media:thumbnail url="https://www.efanews.eu/resources/small/3e480f573bd818a295ab3fdcfa4873b6.jpg.webp" width="200" height="133"></media:thumbnail>
				<media:keywords>boccali, birra</media:keywords>
				<media:description type="html">China has held the top spot in beer consumption and production for the 20th consecutive year. According to data released by Drinktec, in 2024, production reached approximately 35.21 billion liters, a slight...</media:description>
				<media:credit role="author" scheme="urn:ebu">Image by Chris from Pixabay</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Coca-Cola with cane sugar? It's just a matter of labeling</title>
			<description>No sooner said than done. Just days after US President Donald Trump 's announcement, or rather his forceful entry into the beverage world regarding cane sugar for use in drinks (see EFA News ), Coca-Cola...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=52569</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=52569</guid>
			<pubDate>Mon, 28 Jul 2025 09:36:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/b51720eeb716eb1c77004bc2ebc76523.jpg" type="image/jpeg" expression="full" width="1280" height="720">
				<media:thumbnail url="https://www.efanews.eu/resources/small/b51720eeb716eb1c77004bc2ebc76523.jpg.webp" width="200" height="113"></media:thumbnail>
				<media:keywords>coca, cola, quincey, fox</media:keywords>
				<media:description type="html">No sooner said than done. Just days after US President Donald Trump 's announcement, or rather his forceful entry into the beverage world regarding cane sugar for use in drinks (see EFA News ), Coca-Cola...</media:description>
				<media:credit role="author" scheme="urn:ebu"></media:credit>
				
			</media:content>
		</item>
		<item>
			<title>PepsiCo launches probiotic cola (with cane sugar)</title>
			<description>PepsiCo launches Prebiotic Cola, a major innovation that combines traditional flavors with functional benefits. Following its acquisition last May of Poppi, a rapidly growing prebiotic beverage brand (see...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=52394</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=52394</guid>
			<pubDate>Tue, 22 Jul 2025 11:10:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/46863ae5604d04d8a96fba9cf75c230f.jpg" type="image/jpeg" expression="full" width="2700" height="1519">
				<media:thumbnail url="https://www.efanews.eu/resources/small/46863ae5604d04d8a96fba9cf75c230f.jpg.webp" width="200" height="113"></media:thumbnail>
				<media:keywords>lattina</media:keywords>
				<media:description type="html">PepsiCo launches Prebiotic Cola, a major innovation that combines traditional flavors with functional benefits. Following its acquisition last May of Poppi, a rapidly growing prebiotic beverage brand (see...</media:description>
				<media:credit role="author" scheme="urn:ebu"></media:credit>
				
			</media:content>
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		<item>
			<title>Birra Moretti debuts in Korea</title>
			<description>Or can be purchased in cans at minimarkets and supermarkets</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=51835</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=51835</guid>
			<pubDate>Thu, 03 Jul 2025 11:17:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/596218ab904494379f2f19bebaaa1d34.jpg" type="image/jpeg" expression="full" width="1080" height="725">
				<media:thumbnail url="https://www.efanews.eu/resources/small/596218ab904494379f2f19bebaaa1d34.jpg.webp" width="200" height="134"></media:thumbnail>
				<media:keywords>bottiglia, birra, cibi</media:keywords>
				<media:description type="html">Or can be purchased in cans at minimarkets and supermarkets</media:description>
				<media:credit role="author" scheme="urn:ebu"></media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Campari sold Cinzano for 100 million euros</title>
			<description>If this isn't the news of the summer, it's almost there at least for us Italians. In a nutshell, Campari has sold the Cinzano brand to the Amaro del Capo group: the total consideration for the operation...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=51649</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=51649</guid>
			<pubDate>Fri, 27 Jun 2025 07:56:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/b14774c73937d54d4973ebe33c1b6100.jpg" type="image/jpeg" expression="full" width="2272" height="1704">
				<media:thumbnail url="https://www.efanews.eu/resources/small/b14774c73937d54d4973ebe33c1b6100.jpg.webp" width="200" height="150"></media:thumbnail>
				<media:keywords>bottiglie, scaffale</media:keywords>
				<media:description type="html">If this isn't the news of the summer, it's almost there at least for us Italians. In a nutshell, Campari has sold the Cinzano brand to the Amaro del Capo group: the total consideration for the operation...</media:description>
				<media:credit role="author" scheme="urn:ebu"></media:credit>
				
			</media:content>
		</item>
		<item>
			<title>AssoBirra: Federico Sannella is the new President</title>
			<description>Andrea Bagnolini confirmed as General Manager.</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=51624</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=51624</guid>
			<pubDate>Thu, 26 Jun 2025 09:52:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/685e5afe14b8061920d68c567d9a0ca2.jpg" type="image/jpeg" expression="full" width="1200" height="800">
				<media:thumbnail url="https://www.efanews.eu/resources/small/685e5afe14b8061920d68c567d9a0ca2.jpg.webp" width="200" height="133"></media:thumbnail>
				<media:keywords>Federico Sannella, AssoBirra</media:keywords>
				<media:description type="html">Andrea Bagnolini confirmed as General Manager.</media:description>
				<media:credit role="author" scheme="urn:ebu">AssoBirra</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Heineken 0.0: Cinema Debut with &quot;F1 The Movie&quot;</title>
			<description>Heineken 0.0 is the official partner of the highly anticipated film &amp;ldquo;F1 The Movie&amp;rdquo;, produced by Apple Original Films and distributed by Warner Bros. Pictures, which will be released worldwide on June 25....</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=51341</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=51341</guid>
			<pubDate>Mon, 16 Jun 2025 14:22:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/92d864715d51146a11655644cda3faa9.jpg" type="image/jpeg" expression="full" width="1280" height="720">
				<media:thumbnail url="https://www.efanews.eu/resources/small/92d864715d51146a11655644cda3faa9.jpg.webp" width="200" height="113"></media:thumbnail>
				<media:keywords>F1 Il Film, Heineken</media:keywords>
				<media:description type="html">Heineken 0.0 is the official partner of the highly anticipated film &amp;ldquo;F1 The Movie&amp;rdquo;, produced by Apple Original Films and distributed by Warner Bros. Pictures, which will be released worldwide on June 25....</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Campari: organic sales fall to 666 million euros (-4%) in the first quarter of 2025</title>
			<description>The Board of Directors of Davide Campari-Milano NV approved the additional financial information as of March 31, 2025. Group sales amounted to &amp;euro;666 million, down -4.2% organically and up +0.3% overall. T...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=50346</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=50346</guid>
			<pubDate>Fri, 09 May 2025 07:58:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/22b7033539b6780de9b50ad4417bea63.jpg" type="image/jpeg" expression="full" width="1134" height="756">
				<media:thumbnail url="https://www.efanews.eu/resources/small/22b7033539b6780de9b50ad4417bea63.jpg.webp" width="200" height="133"></media:thumbnail>
				<media:keywords>terrazza aperol, aperol, campari group</media:keywords>
				<media:description type="html">The Board of Directors of Davide Campari-Milano NV approved the additional financial information as of March 31, 2025. Group sales amounted to &amp;euro;666 million, down -4.2% organically and up +0.3% overall. T...</media:description>
				<media:credit role="author" scheme="urn:ebu"></media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Carlsberg Britvic launches new 7Up Pink Lemonade</title>
			<description>Carlsberg Britvic, now a major player in the British alcoholic and non-alcoholic beverage market, has decided to expand its 7Up range with the launch of the Pink Lemonade zero-sugar variant of the odd...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=50115</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=50115</guid>
			<pubDate>Wed, 30 Apr 2025 14:18:38 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/214d066f765bbbb39503ee9c27b4078e.jpg" type="image/jpeg" expression="full" width="1200" height="675">
				<media:thumbnail url="https://www.efanews.eu/resources/small/214d066f765bbbb39503ee9c27b4078e.jpg.webp" width="200" height="113"></media:thumbnail>
				<media:keywords>bottiglie, lattine, rosa</media:keywords>
				<media:description type="html">Carlsberg Britvic, now a major player in the British alcoholic and non-alcoholic beverage market, has decided to expand its 7Up range with the launch of the Pink Lemonade zero-sugar variant of the odd...</media:description>
				<media:credit role="author" scheme="urn:ebu"></media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Heineken Beyond Beer: Tenzing Minority Acquired</title>
			<description>Heineken is continuing its acquisitions outside of the beer sector, taking a stake in British energy drinks company Tenzing. In a joint statement, the companies said the Dutch brewing giant has acquired...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=50105</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=50105</guid>
			<pubDate>Wed, 30 Apr 2025 08:40:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/a3e26c6976c1bebf3b4fa038ca051015.jpg" type="image/jpeg" expression="full" width="1200" height="800">
				<media:thumbnail url="https://www.efanews.eu/resources/small/a3e26c6976c1bebf3b4fa038ca051015.jpg.webp" width="200" height="133"></media:thumbnail>
				<media:keywords>stabilmento, Heineken Italia</media:keywords>
				<media:description type="html">Heineken is continuing its acquisitions outside of the beer sector, taking a stake in British energy drinks company Tenzing. In a joint statement, the companies said the Dutch brewing giant has acquired...</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken Italia</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Royal Unibrew: revenues rise to 2.015 billion euros (+16%) in 2024</title>
			<description>Royal Unibrew, the holding company of brands such as Ceres and Lemonsoda, closed 2024 with growing numbers despite a struggling market. Net revenues rose to 2.015 billion euros (+16% on 2023), while organic...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=49398</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=49398</guid>
			<pubDate>Tue, 01 Apr 2025 09:50:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/a9ef2fbcce249e3954e49b813032583f.jpg" type="image/jpeg" expression="full" width="705" height="497">
				<media:thumbnail url="https://www.efanews.eu/resources/small/a9ef2fbcce249e3954e49b813032583f.jpg.webp" width="200" height="141"></media:thumbnail>
				<media:keywords>birra, industria, beverage, Crodo</media:keywords>
				<media:description type="html">Royal Unibrew, the holding company of brands such as Ceres and Lemonsoda, closed 2024 with growing numbers despite a struggling market. Net revenues rose to 2.015 billion euros (+16% on 2023), while organic...</media:description>
				<media:credit role="author" scheme="urn:ebu"></media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Heineken Silver: From Beer to Beauty Cream</title>
			<description>Heineken Silver, the beer renowned for its ultra-refreshing smoothness, today introduces The Heineken Smootheriser, a skin-smoothing beauty cream. Blurring the lines between beer and beauty, the cream...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=49386</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=49386</guid>
			<pubDate>Tue, 01 Apr 2025 08:56:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/986d388aa40b496704f9b96388358c1d.jpg" type="image/jpeg" expression="full" width="1200" height="800">
				<media:thumbnail url="https://www.efanews.eu/resources/small/986d388aa40b496704f9b96388358c1d.jpg.webp" width="200" height="133"></media:thumbnail>
				<media:keywords>Heineken Smootheriser</media:keywords>
				<media:description type="html">Heineken Silver, the beer renowned for its ultra-refreshing smoothness, today introduces The Heineken Smootheriser, a skin-smoothing beauty cream. Blurring the lines between beer and beauty, the cream...</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Heineken Italia Receives the Milano Marketing Festival Award</title>
			<description>Heineken Italia received the prestigious award for the &amp;ldquo;Category Leader&amp;rdquo; category during the closing ceremony of the ninth edition of the Milano Marketing Festival, the annual event that involves professors, exp...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=49158</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=49158</guid>
			<pubDate>Mon, 24 Mar 2025 13:56:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/754b41aa194d601879da8b30ad97c5e0.jpg" type="image/jpeg" expression="full" width="1200" height="800">
				<media:thumbnail url="https://www.efanews.eu/resources/small/754b41aa194d601879da8b30ad97c5e0.jpg.webp" width="200" height="133"></media:thumbnail>
				<media:keywords>Michela Filippi, Heineken Italia, Milano Marketing Festival Award</media:keywords>
				<media:description type="html">Heineken Italia received the prestigious award for the &amp;ldquo;Category Leader&amp;rdquo; category during the closing ceremony of the ninth edition of the Milano Marketing Festival, the annual event that involves professors, exp...</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken Italia</media:credit>
				
			</media:content>
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		<item>
			<title>&quot;Kitchen Attraction&quot;: Sanbittèr celebrates World Happiness Day</title>
			<description>On the occasion of World Happiness Day, Sanbitt&amp;egrave;r outlines &amp;ldquo;Kitchen Attraction&amp;rdquo;, underlining how the kitchen has become over the years the happiest place in the house, the beating heart of conviviality and...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=48992</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=48992</guid>
			<pubDate>Tue, 18 Mar 2025 11:15:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/20b43bb574d5b9a0b779f0a144ba2f11.jpg" type="image/jpeg" expression="full" width="1200" height="800">
				<media:thumbnail url="https://www.efanews.eu/resources/small/20b43bb574d5b9a0b779f0a144ba2f11.jpg.webp" width="200" height="133"></media:thumbnail>
				<media:keywords>Sanbittèr, Kitchen attraction</media:keywords>
				<media:description type="html">On the occasion of World Happiness Day, Sanbitt&amp;egrave;r outlines &amp;ldquo;Kitchen Attraction&amp;rdquo;, underlining how the kitchen has become over the years the happiest place in the house, the beating heart of conviviality and...</media:description>
				<media:credit role="author" scheme="urn:ebu">Sanbittèr - Edelman</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>PepsiCo jumps into prebiotics: Poppi acquired for $ 2 billion</title>
			<description>PepsiCo today announced that it has reached a final agreement to acquire the fast-growing prebiotic drink brand Poppi. The transaction is worth $1.95 billion, including $300 million in tax benefits, for...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=48974</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=48974</guid>
			<pubDate>Mon, 17 Mar 2025 17:13:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/0d0635f80166bfbd41692c2e516840b8.jpg" type="image/jpeg" expression="full" width="1260" height="985">
				<media:thumbnail url="https://www.efanews.eu/resources/small/0d0635f80166bfbd41692c2e516840b8.jpg.webp" width="200" height="156"></media:thumbnail>
				<media:keywords>lattine, poppi,</media:keywords>
				<media:description type="html">PepsiCo today announced that it has reached a final agreement to acquire the fast-growing prebiotic drink brand Poppi. The transaction is worth $1.95 billion, including $300 million in tax benefits, for...</media:description>
				<media:credit role="author" scheme="urn:ebu"></media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Fanta pushes more and more on no sugar</title>
			<description>It is pushing more and more on the no sugar Fanta, the beverage brand born in Italy (in Naples) that recently celebrated its 70th anniversary. The brand now owned by Coca Cola adds three new fruity flavors...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=48147</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=48147</guid>
			<pubDate>Tue, 18 Feb 2025 18:50:13 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/5ad7da2d6889bebe8934c2cebc220d01.webp" type="image/webp" expression="full" width="1376" height="532">
				<media:thumbnail url="https://www.efanews.eu/resources/small/5ad7da2d6889bebe8934c2cebc220d01.webp.webp" width="200" height="77"></media:thumbnail>
				<media:keywords>bottiglie, gusti, frutta,</media:keywords>
				<media:description type="html">It is pushing more and more on the no sugar Fanta, the beverage brand born in Italy (in Naples) that recently celebrated its 70th anniversary. The brand now owned by Coca Cola adds three new fruity flavors...</media:description>
				<media:credit role="author" scheme="urn:ebu"></media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Velier consolidates partnership with Fever-Tree on the Italian market</title>
			<description>Independent importer and distributor Velier, founded in Genoa in 1947, and mixer giant Fever-Tree are strengthening their partnership on the Italian market, formalizing the renewal of their distribution...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=47880</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=47880</guid>
			<pubDate>Tue, 11 Feb 2025 08:52:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/6743171c3183bfca518e64212e527b53.jpg" type="image/jpeg" expression="full" width="1200" height="800">
				<media:thumbnail url="https://www.efanews.eu/resources/small/6743171c3183bfca518e64212e527b53.jpg.webp" width="200" height="133"></media:thumbnail>
				<media:keywords>sodati, Velier</media:keywords>
				<media:description type="html">Independent importer and distributor Velier, founded in Genoa in 1947, and mixer giant Fever-Tree are strengthening their partnership on the Italian market, formalizing the renewal of their distribution...</media:description>
				<media:credit role="author" scheme="urn:ebu">Velier</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>United Breweries rethinks: resumes beer deliveries in India</title>
			<description>United Breweries, known for its Kingfisher beer brand, is taking back deliveries of beer to Telangana Beverages Corporation Ltd (TGBCL) &amp;quot;with immediate effect&amp;quot;. The same company reporting to Heineken in...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=47201</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=47201</guid>
			<pubDate>Mon, 20 Jan 2025 13:05:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/eadabed2a24d8d5cd0f5aa5a8a08164b.webp" type="image/webp" expression="full" width="1024" height="768">
				<media:thumbnail url="https://www.efanews.eu/resources/small/eadabed2a24d8d5cd0f5aa5a8a08164b.webp.webp" width="200" height="150"></media:thumbnail>
				<media:keywords>bottiglia, spiaggia, sabbia,</media:keywords>
				<media:description type="html">United Breweries, known for its Kingfisher beer brand, is taking back deliveries of beer to Telangana Beverages Corporation Ltd (TGBCL) &amp;quot;with immediate effect&amp;quot;. The same company reporting to Heineken in...</media:description>
				<media:credit role="author" scheme="urn:ebu"></media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Heineken Italy: Michela Filippi new Marketing Director</title>
			<description>Starting from January 2025, Michela Filippi has taken on the role of Marketing Director of Heineken Italy. In her new role, the newly elected will consolidate the marketing strategy of the Group's brand...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=46808</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=46808</guid>
			<pubDate>Tue, 07 Jan 2025 12:41:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/60b6f5a4cf5a93b253937676143d7fd7.jpg" type="image/jpeg" expression="full" width="1200" height="800">
				<media:thumbnail url="https://www.efanews.eu/resources/small/60b6f5a4cf5a93b253937676143d7fd7.jpg.webp" width="200" height="133"></media:thumbnail>
				<media:keywords>Heineken Italia, Michela Filippi</media:keywords>
				<media:description type="html">Starting from January 2025, Michela Filippi has taken on the role of Marketing Director of Heineken Italy. In her new role, the newly elected will consolidate the marketing strategy of the Group's brand...</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken Italia</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Heineken /2. Non-Alcoholic: There's Still a Stigma in Gen Z</title>
			<description>The Heineken study announced at the launch of the new campaign (read EFA News ), after interviewing 11,842 adults in five developed non-alcoholic beer markets &amp;ndash; the UK, US, Spain, Japan (over the legal d...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=46732</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=46732</guid>
			<pubDate>Thu, 02 Jan 2025 10:47:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/a5dc4d1abe866259db59ba510a3302f2.jpg" type="image/jpeg" expression="full" width="1280" height="720">
				<media:thumbnail url="https://www.efanews.eu/resources/small/a5dc4d1abe866259db59ba510a3302f2.jpg.webp" width="200" height="113"></media:thumbnail>
				<media:keywords>Heineken, 0.0 Reasons Needed</media:keywords>
				<media:description type="html">The Heineken study announced at the launch of the new campaign (read EFA News ), after interviewing 11,842 adults in five developed non-alcoholic beer markets &amp;ndash; the UK, US, Spain, Japan (over the legal d...</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Heineken: First Campaign of 2025 Celebrates Sobriety</title>
			<description>A clear message: if someone stays sober, no matter why, it is a choice to be respected. This is the core of Heineken's brand new &amp;quot;0.0 Reasons Needed&amp;quot; campaign, coming out in January. While there are still...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=46731</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=46731</guid>
			<pubDate>Thu, 02 Jan 2025 08:45:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/fd598390e89955ff0482fa0d5b6115be.jpg" type="image/jpeg" expression="full" width="1280" height="720">
				<media:thumbnail url="https://www.efanews.eu/resources/small/fd598390e89955ff0482fa0d5b6115be.jpg.webp" width="200" height="113"></media:thumbnail>
				<media:keywords>Heineken, 0.0 Reasons Needed</media:keywords>
				<media:description type="html">A clear message: if someone stays sober, no matter why, it is a choice to be respected. This is the core of Heineken's brand new &amp;quot;0.0 Reasons Needed&amp;quot; campaign, coming out in January. While there are still...</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Campari: Simon Hunt is the new CEO</title>
			<description>The Board of Directors of Davide Campari-Milano NV has announced the appointment of Simon Hunt as Chief Executive Officer of Campari Group. The appointment is the result of an in-depth evaluation of internal...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=46106</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=46106</guid>
			<pubDate>Wed, 04 Dec 2024 08:42:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/0611c2c2621a96c0296a2f6476ae2d2c.jpg" type="image/jpeg" expression="full" width="1200" height="800">
				<media:thumbnail url="https://www.efanews.eu/resources/small/0611c2c2621a96c0296a2f6476ae2d2c.jpg.webp" width="200" height="133"></media:thumbnail>
				<media:keywords>Simon Hunt, Campari Group</media:keywords>
				<media:description type="html">The Board of Directors of Davide Campari-Milano NV has announced the appointment of Simon Hunt as Chief Executive Officer of Campari Group. The appointment is the result of an in-depth evaluation of internal...</media:description>
				<media:credit role="author" scheme="urn:ebu">Campari Group</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Carlsberg strikes deal for Russian operations</title>
			<description>Carlsberg has struck a deal for its Russian operations. The Danish group has agreed to sell its shares in Baltika Breweries. As part of the deal, Baltika Breweries will transfer all of its stakes in Carlsberg...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=46100</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=46100</guid>
			<pubDate>Tue, 03 Dec 2024 15:24:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/baf1f70f5fad6fdf9e0631469c7881bf.webp" type="image/webp" expression="full" width="1920" height="1080">
				<media:thumbnail url="https://www.efanews.eu/resources/small/baf1f70f5fad6fdf9e0631469c7881bf.webp.webp" width="200" height="113"></media:thumbnail>
				<media:keywords>birra, bottiglia, etichetta</media:keywords>
				<media:description type="html">Carlsberg has struck a deal for its Russian operations. The Danish group has agreed to sell its shares in Baltika Breweries. As part of the deal, Baltika Breweries will transfer all of its stakes in Carlsberg...</media:description>
				<media:credit role="author" scheme="urn:ebu"></media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Beer/2. Cold cuts and cheeses (but also desserts) perfect for a meal</title>
			<description>&amp;ldquo;Beer is a pillar of the Italian food tradition, able to adapt to every season and occasion&amp;rdquo;. This was stated by Andrea Bagnolini , general manager of AssoBirra, commenting on the data from the third edi...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=46036</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=46036</guid>
			<pubDate>Mon, 02 Dec 2024 09:38:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/c60d6c07434277d1638cce624f414503.jpg" type="image/jpeg" expression="full" width="1200" height="800">
				<media:thumbnail url="https://www.efanews.eu/resources/small/c60d6c07434277d1638cce624f414503.jpg.webp" width="200" height="133"></media:thumbnail>
				<media:keywords>brindisi, boccali, birra</media:keywords>
				<media:description type="html">&amp;ldquo;Beer is a pillar of the Italian food tradition, able to adapt to every season and occasion&amp;rdquo;. This was stated by Andrea Bagnolini , general manager of AssoBirra, commenting on the data from the third edi...</media:description>
				<media:credit role="author" scheme="urn:ebu">AssoBirra</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Beer: for 29% of Italians it is synonymous with winter relaxation</title>
			<description>Winter is the season that celebrates simple and authentic pleasures, intimate atmospheres and moments to be lived slowly. It is a period that invites us to rediscover the beauty of small daily gestures,...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=46035</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=46035</guid>
			<pubDate>Mon, 02 Dec 2024 09:33:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/fc713147c8c78f2ade01f9a9e793dc95.jpg" type="image/jpeg" expression="full" width="1200" height="800">
				<media:thumbnail url="https://www.efanews.eu/resources/small/fc713147c8c78f2ade01f9a9e793dc95.jpg.webp" width="200" height="133"></media:thumbnail>
				<media:keywords>boccale, birra, camino</media:keywords>
				<media:description type="html">Winter is the season that celebrates simple and authentic pleasures, intimate atmospheres and moments to be lived slowly. It is a period that invites us to rediscover the beauty of small daily gestures,...</media:description>
				<media:credit role="author" scheme="urn:ebu">AssoBirra</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Krombacher Renovates Historic Brewery</title>
			<description>Over the next six years, the German brewery Krombacher will invest a total of more than 100 million euros in the renovation of its bottling plant, thus preparing itself for the future. With the largest...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=45796</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=45796</guid>
			<pubDate>Fri, 22 Nov 2024 12:33:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/08082f2c9323ff9d20bc73155c96291c.jpg" type="image/jpeg" expression="full" width="1200" height="800">
				<media:thumbnail url="https://www.efanews.eu/resources/small/08082f2c9323ff9d20bc73155c96291c.jpg.webp" width="200" height="133"></media:thumbnail>
				<media:keywords>birre, Krombacher</media:keywords>
				<media:description type="html">Over the next six years, the German brewery Krombacher will invest a total of more than 100 million euros in the renovation of its bottling plant, thus preparing itself for the future. With the largest...</media:description>
				<media:credit role="author" scheme="urn:ebu">Krombacher</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Heineken invests 45 million in new research centre in the Netherlands</title>
			<description>Heineken has decided to invest 45 million Euros in a new global research and development centre at Zoeterwoude, the Netherlands. The new centre will be called Dr. H.P. Heineken Centre, named after&amp;nbsp;Henry...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=45641</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=45641</guid>
			<pubDate>Mon, 18 Nov 2024 11:12:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/5c367a83e87c91a4bee9b2a10e5e923a.png" type="image/png" expression="full" width="1920" height="1080">
				<media:thumbnail url="https://www.efanews.eu/resources/small/5c367a83e87c91a4bee9b2a10e5e923a.png.webp" width="200" height="113"></media:thumbnail>
				<media:keywords>entrata, heineken, persone,</media:keywords>
				<media:description type="html">Heineken has decided to invest 45 million Euros in a new global research and development centre at Zoeterwoude, the Netherlands. The new centre will be called Dr. H.P. Heineken Centre, named after&amp;nbsp;Henry...</media:description>
				<media:credit role="author" scheme="urn:ebu"></media:credit>
				
			</media:content>
		</item>
		<item>
			<title>IDeA Taste of Italy sells its stake in Wisecap group</title>
			<description>IDeA Taste of Italy, a private equity fund managed by DeA Capital Alternative Funds Sgr, has sold its 35% stake in the Wisecap group to a European investment office, which will provide resources and expertise...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=45505</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=45505</guid>
			<pubDate>Wed, 13 Nov 2024 07:54:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/59cac9c4fd575cd9c3d17f50bf48a962.jpg" type="image/jpeg" expression="full" width="2560" height="1440">
				<media:thumbnail url="https://www.efanews.eu/resources/small/59cac9c4fd575cd9c3d17f50bf48a962.jpg.webp" width="200" height="113"></media:thumbnail>
				<media:keywords>Wisecap, gruppo Cds, Cds Srl Piacenza, Viroplastic, Viki Plast</media:keywords>
				<media:description type="html">IDeA Taste of Italy, a private equity fund managed by DeA Capital Alternative Funds Sgr, has sold its 35% stake in the Wisecap group to a European investment office, which will provide resources and expertise...</media:description>
				<media:credit role="author" scheme="urn:ebu"></media:credit>
				
			</media:content>
		</item>
		<item>
			<title>PepsiCo closes Chicago plant: unions on the warpath</title>
			<description>The internal union of PepsiCo, Teamsters Local 727, is on the war footing against the management of the multinational. The dust has been lit by the decision taken by the company&amp;rsquo;s management to close t...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=45182</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=45182</guid>
			<pubDate>Wed, 30 Oct 2024 08:40:00 +0000</pubDate>
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				<media:keywords>stabilimento, griglia, auto</media:keywords>
				<media:description type="html">The internal union of PepsiCo, Teamsters Local 727, is on the war footing against the management of the multinational. The dust has been lit by the decision taken by the company&amp;rsquo;s management to close t...</media:description>
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			<title>Heineken. The beer of the future: increasingly sustainable and &quot;committed&quot;</title>
			<description>The four macro-trends identified by Future Concept Lab - an international research institute where behavioral observation supports strategic consulting for innovation - outline how beer will play a leading...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=44358</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=44358</guid>
			<pubDate>Wed, 02 Oct 2024 12:39:00 +0000</pubDate>
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				<media:keywords>Heineken Italia, Alfredo Pratolongo</media:keywords>
				<media:description type="html">The four macro-trends identified by Future Concept Lab - an international research institute where behavioral observation supports strategic consulting for innovation - outline how beer will play a leading...</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken Italia</media:credit>
				
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		<item>
			<title>Baladin open fest, in Turin the festival of Italian craft beer</title>
			<description>From 6 to 8 September, the Baladin Open Fest 2024, the celebration of Italian craft beer will be staged. One hundred craft breweries will be present with more than 100 beers to tap in Turin, in piazzale...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=43291</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=43291</guid>
			<pubDate>Tue, 27 Aug 2024 15:19:36 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/b739126bcee2cd3a4c7b60174cd7d1db.png" type="image/png" expression="full" width="1200" height="877">
				<media:thumbnail url="https://www.efanews.eu/resources/small/b739126bcee2cd3a4c7b60174cd7d1db.png.webp" width="200" height="146"></media:thumbnail>
				<media:keywords>logo, verde</media:keywords>
				<media:description type="html">From 6 to 8 September, the Baladin Open Fest 2024, the celebration of Italian craft beer will be staged. One hundred craft breweries will be present with more than 100 beers to tap in Turin, in piazzale...</media:description>
				<media:credit role="author" scheme="urn:ebu"></media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Constellation Brands: First quarter earnings beat expectations</title>
			<description>The stock market toasts Constellation Brands' results driven by strong demand for its core beer brands such as Modelo Especial and Pacifico. The group (which controls brands such as Corona, Meiomi, Kim...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=42156</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=42156</guid>
			<pubDate>Wed, 03 Jul 2024 15:16:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/cb79517dac942a85ac6dc8b5662722ab.jpg" type="image/jpeg" expression="full" width="424" height="283">
				<media:thumbnail url="https://www.efanews.eu/resources/small/cb79517dac942a85ac6dc8b5662722ab.jpg.webp" width="200" height="133"></media:thumbnail>
				<media:keywords>Constellation Brands, birra</media:keywords>
				<media:description type="html">The stock market toasts Constellation Brands' results driven by strong demand for its core beer brands such as Modelo Especial and Pacifico. The group (which controls brands such as Corona, Meiomi, Kim...</media:description>
				<media:credit role="author" scheme="urn:ebu">Foto Web</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Sustainability. The report of Compagnia dei Caraibi</title>
			<description>Compagnia dei Caribbean, a Piedmontese company specialized in the import, development, brand building and distribution of premium to ultra-premium and prestige spirits, wines and soft drinks from all over...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=42095</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=42095</guid>
			<pubDate>Tue, 02 Jul 2024 10:35:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/b62dcaea1098a0a61f79ad0aa1405e2e.jpg" type="image/jpeg" expression="full" width="2500" height="1667">
				<media:thumbnail url="https://www.efanews.eu/resources/small/b62dcaea1098a0a61f79ad0aa1405e2e.jpg.webp" width="200" height="133"></media:thumbnail>
				<media:keywords>liquori, spirits, borsa</media:keywords>
				<media:description type="html">Compagnia dei Caribbean, a Piedmontese company specialized in the import, development, brand building and distribution of premium to ultra-premium and prestige spirits, wines and soft drinks from all over...</media:description>
				<media:credit role="author" scheme="urn:ebu"></media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Heineken Italia: Alexander Koch is the new CEO</title>
			<description>Significant changing of the guard at Heineken Italia: after four years Wietse Mutters leaves the role of CEO to lead Heineken Vietnam. Replacing him, starting from next August 1st, will be Alexander Koch...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=42066</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=42066</guid>
			<pubDate>Mon, 01 Jul 2024 15:14:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/5efd5894beeb8426fc36aa7d35eb2cce.jpg" type="image/jpeg" expression="full" width="1200" height="800">
				<media:thumbnail url="https://www.efanews.eu/resources/small/5efd5894beeb8426fc36aa7d35eb2cce.jpg.webp" width="200" height="133"></media:thumbnail>
				<media:keywords>Heineken Italia, Alexander Koch</media:keywords>
				<media:description type="html">Significant changing of the guard at Heineken Italia: after four years Wietse Mutters leaves the role of CEO to lead Heineken Vietnam. Replacing him, starting from next August 1st, will be Alexander Koch...</media:description>
				<media:credit role="author" scheme="urn:ebu">Heineken Italia, Inc</media:credit>
				
			</media:content>
		</item>
		<item>
			<title>Nio Cocktail: transfer of ownership to the benefit of Tgf</title>
			<description>Nio Cocktails, a brand producing ready-to-drink mixes, today announced the change of ownership of the company and the new organization of the operational structure. An important step for the history of...</description>
			<language>EN</language>
			<author>press@efanews.eu (EFA News - European Food Agency)</author>
			<category domain="https://www.efanews.eu/de/items/beverage-2/">Beverage</category>
			<link>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=41926</link>
			<guid>https://www.efanews.eu/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS&amp;item=41926</guid>
			<pubDate>Wed, 26 Jun 2024 12:08:00 +0000</pubDate>
			<media:content url="https://www.efanews.eu/resources/originals/9e47a72bf42c4560f0b9684329ed1467.jpg" type="image/jpeg" expression="full" width="1600" height="1198">
				<media:thumbnail url="https://www.efanews.eu/resources/small/9e47a72bf42c4560f0b9684329ed1467.jpg.webp" width="200" height="150"></media:thumbnail>
				<media:keywords>NIO Cocktails</media:keywords>
				<media:description type="html">Nio Cocktails, a brand producing ready-to-drink mixes, today announced the change of ownership of the company and the new organization of the operational structure. An important step for the history of...</media:description>
				<media:credit role="author" scheme="urn:ebu">NIO Cocktails</media:credit>
				
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