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Thaifex – Anuga Asia 2020 ends successfully

Spotlight on the future of Food & Beverage; interest of international buyers

Despite the difficult economic and health situation, Thaifex - Anuga Asia, one of the first commercial events to open in Asia following the pandemic, hosted 797 exhibitors and 21,104 visitors and professionals in the sector at Impact Muang Thong Thani, reflecting the importance and of the value of Food & Beverage within the fair. In addition to strong participation from the local community, the event attracted the attention of international companies from Brazil, Indonesia, Italy, Korea, Norway, Poland and the United States.

This year the event, combined a mix of online and offline meetings. The "Future Food Experience" has been transformed into an entirely digital experience, with 13 of the industry leaders sharing insights on f & b and future trends in Southeast Asia. The webinair registered more than 1,100 participants. Another novelty was streaming videos on Facebook, a digital initiative (Vms O2o Live Streaming) fully supported by the Thailand Convention and Exhibition Bureau. In addition, there was also the online platform for buyers to obtain quotes and information from exhibitors and the Thaifexporter, a virtual initiative of the department for the promotion of international trade (Ditp), aimed at simplifying international business negotiations. The Thaifexporter program recorded 1,018 correspondence requests, connecting 261 Thai exporters with 752 international buyers.

Anuga Asia is also known for enhancing the most innovative food products: from vegetable meat to protein powders derived from insects. During the "Thaifex -AnugaTaste Innovation Show", new products were unveiled which attracted the interest of several international buyers.

"We hope that the event will represent the bright future of the food industry not only in Thailand but also in the rest of the world," said the organizers of Thaifex-Anuga Asia. "We look forward to coming back even stronger next year, with the tripartite collaboration between Koelnmesse, Ditp and Tcc, which allows the fair to continue to constantly support the restaurant business in Asia in order to reach new heights."

The next appointment with Thaifex-Anuga Asia is scheduled from 25 to 29 May 2021.

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EFA News - European Food Agency
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