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Diageo acquires the British company Chase Distillery
Objective: to grow economically in the premium spirits category
Diageo has officially finalized the acquisition Chase Distillery, a British producer of gin and vodka, with the aim of growing economically in the premium spirits category. Founded in 2008 by William Chase, the distillery produces seven gins, four vodkas and an elderflower liqueur. The company says its products are distilled using UK-grown potatoes, apples and all-natural botanicals from its headquarters...
EFA News - European Food Agency