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La Piadineria: Andrea Valota is the new CEO

The chain has over 270 locations in Italy

Siamo una grande famiglia innamorata del buon cibo. La nostra ricetta? Valorizzare la filiera agricola italiana e attenzione all'ambiente. Scopri il nostro impegnoSiamo una grande famiglia innamorata del buon cibo. La nostra ricetta? Valorizzare la filiera agricola italiana e attenzione all'ambiente. Scopri il nostro impegnoAdvertisement

As anticipated by EFA News ( see article ), Andrea Valota becomes General Manager of the italian Group La Piadineria Spa, alongside the current CEO, Donato Romano . Milanese, 48, with a degree in Physics and MBA from SDA Bocconi, Valota arrives at La Piadineria with solid experience in the food retail sector: before becoming General Manager of the group he was CEO of Burger King in Italy, Retail Director of Grom and he also worked for more than a decade at McDonald's, where he held numerous positions up to becoming Director of all the chain-owned premises in Italy.

"I am thrilled to join the La Piadineria team - comments Andrea Valota - a company that has brought an exceptional and popular Italian product to success, thanks to a winning business model, which has all the characteristics of solidity and consistency. to support further acceleration of growth, despite the difficult period. " "I am pleased to welcome Andrea Valota - comments Donato Romano, CEO of La Piadineria - and I am sure that he will bring resources and skills capable of successfully guiding the company through the challenges of the near future: consolidating and speeding up the expansion of our network, first of all in the Italian market and then also in the European one, and finally to seize all the opportunities related to digital innovation, to better serve our customers ".

La Piadineria is a Fast Casual Food chain controlled by the private equity fund Permira, with more than 270 restaurants, directly managed and franchised, located in shopping centers and urban areas throughout the country. The formula proposed in the La Piadineria stores is based on the offer of over 25 types of piadina, prepared with a fresh dough, entirely produced in the Montirone (BS) plant. La Piadineria stores churn out more than 15 million wraps a year and serve an average of 50,000 customers a day.

The company closed 2019 with 98 million euros of consolidated revenues, with a growth of 27% compared to the previous year (see EFA News of 3/6/2020 ) and is going through, not without effort but with determination and great spirit of adaptation, the current difficult situation. In the second half of 2020, La Piadineria inaugurated eleven new restaurants, while another nine are in the pipeline by the end of the year and will be opened as the current restrictions loosen. At the moment, the La Piadineria restaurants remain active everywhere - albeit with the service methods permitted in the various areas of the town. The take away is also supported by the click and collect APP, while for those who choose to order without moving from home in almost all the premises, the home delivery service is active, created in collaboration with one or more market players.

Photo gallery La Piadineria, Via Vittor Pisani, Milano
hef - 14959

EFA News - European Food Agency