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Banca Generali invests in Treedom

The Florentine start-up is focused on reforestation

Treedom, a Florentine startup focused on reforestation, collected a 3 million euro investment from Banca Generali, subscribed through its 8A + Real Innovation fund. The investment is part of BG4Real, the project developed by Banca Generali to create a bridge between private savings and the real economy, and is part of an 8 million euro round of Treedom, opened in November 2019, with a valuation pre-money of 33 million euros. The remaining portion of the capital increase will instead remain available for subscription by other investors until June 30, 2021. The round is aimed at supporting Treedom in its expansion into foreign markets (Great Britain, France, Spain, Benelux, Sweden, Denmark and Finland) and towards listing on the stock exchange. This is the second round for the startup, which in April 2017 closed a first investment round of 2.45 million euros, which was joined by a group of private investors organized in club deals by Ersel, Antonello Manuli Holding, Rancilio Cube, members of the U-Start Club, Banca Sella Holding through Sella Ventures and other private investors.

Treedom is the first web platform in the world that allows you to plant a tree remotely and follow its history online. Since its foundation in 2010 in Florence, more than 1,500,000 trees have been planted in Africa, Latin America, Asia and Italy. All trees are planted directly by local farming communities and contribute to environmental, social and economic benefits. Thanks to this business model, the company has been part of the Certified B Corporations since 2014, the network of companies that stand out for their high environmental and social performance. Each Treedom tree has an online page, is geo-localized and photographed, and can be kept or virtually given to third parties. The company closed 2019 with revenues of 3.65 million euros, an ebitda of 517 thousand euros and a net liquidity of 1.6 million.

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EFA News - European Food Agency
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