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La Linea Verde: 1,000 spots for Dimmidisì

Zuppe Fresche broadcasts from 11 February

La Linea Verde carries on and strengthen the investment strategy on Dimmidisì. It is acting with a massive and detailed advertising plan that will start on Sunday 11th February 2018. The TV spot about Zuppe Fresche will broadcast in channels as Cairo and Sky for four weeks mainly in primetime.To supplement the TV, the plan is supported also by a significant appearance on the radio on a strong national...

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© EFA News - European Food Agency Srl

Cheese and dairy productsBrands and transformation deliver strong 2019 results for Arla

Arla’s branded sales volume grew 5.1 per cent in 2019

In 2019 farmer-owned Arla Foods exceeded expectations for global branded sales whilst simultaneously transforming its business securing cost-savings at the top end of expectations through the Calcium programme. This enabled Arla to deliver a stable milk price to its farmers owners and a strong cash flow further strengthened the company’s investment power in future growth. more