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Danone Waters to distribute Ferrarelle brand in US
The long-term distribution agreement will focus on building the brand in American market
Danone Waters of America has secured a deal to sell, distribute and merchandise Italian sparkling mineral water brand Ferrarelle in the US as of 2020. The long-term distribution agreement will focus on building the brand in the US and include Ferrarelle glass formats via on-premise channels. Ferrarelle is described by Danone as “the perfect complement to fine flavours of outstanding cuisine”.“Ferrarelle is a...
EFA News - European Food Agency