Parma Alimentare promotes Italian food excellence abroad

Interview with Executive Manager Alessandra Foppiano

Alessandra Foppiano, Executive Manager of Parma Alimentare, on the occasion of Anuga 2017, tells the story of the promotion of Italian excellence abroad, since 1976.

 Foppiano explains that the Parma Alimentare is a promoting Consortium, involved in the promoting of the agrifood system of Parma. Pincipal products promoted are: Parma ham, Parmigiano Reggiano and other product like vegetables, olive oil, fish.  Parma Alimentare has many market shares in Germany, which appreciates, in particular, Parma ham and Parmigiano Reggiano.

Watch the video: