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McDonald’s cannot use the Big Mac brand for chicken in EU

Prohibition of the use of time in a judgment of the Court of Justice

McDonald’s no longer has the right to use the term "Big Mac" for poultry products after it has not used it for five consecutive years. The ban was sanctioned today by the EU Court of Justice after the Irish competitor Supermac’s sued in 2019 on the intellectual property of the Big Mac (see article EFA News). An appeal was filed against the decision, but today the Court of Justice closed the case by...

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Roma, RM, Italia, 06/05/2024 19:07
EFA News - European Food Agency

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