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Barilla takes his "cellentani" to the USA

The format becomes a new entry in Protein+ products

Barilla expands its product range in the United States and adds Cellentani to the high protein pasta brands. Cellentani are a type of pasta with a characteristic corkscrew shape: it takes its name, according to the story now credited, by the famous singer Adriano Celentano, "il molleggiato" (a bit like the shape of the product, in short, that looks like a spring) since the time of its first successes...

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EFA News - European Food Agency
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