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Heineken: campaign for the rediscovery of offline relationships
Together with brand for street culture Bodega. "The Boring Phone" encourages young people to break away from their cell phones
Heineken, in collaboration with Bodega, a brand for street culture, launches the new global campaign "The Boring Phone" with a limited edition of "dumb phones" designed to have reduced technological capabilities, so as to encourage people to rediscover the pleasures of offline world. Today, with smartphones that are increasingly interesting with the aim of involving the user at 360°, it is easy to...
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EFA News - European Food Agency
EFA News - European Food Agency