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Heineken lancia in UK la nuova birra Moretti Sale di mare

Scritta in italiano sulle etichette: la nuova lager col prodotto delle saline siciliane

Heineken UK ha deciso di ampliare la gamma di Birra Moretti. Lo fa presentando la birra lager "infusa" di sale marino: la new entry nei canali grocery, wholesale inglesi si chiama Birra Moretti Sale di Mare. È questa la novità, direbbe Lucio Dalla: denominata Sale di Mare scritto così, in italiano, sulle etichette, è prodotta con sale marino raccolto in Sicilia. In questo modo il birrificio ha ott...

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Roma Queensland, Australia, 02/19/2024 19:26
EFA News - European Food Agency

BeverageHeineken, inizio d'anno spumeggiante

Il gruppo protagonista al Beer&Food Attraction. Ricavi 2023 attestati a 36,4 mld (+4,9%)

Heineken ha aperto il 2024 con importanti operazioni di mercato su larga scala. Si va dal lancio della Birra Moretti Sale di Mare (leggi notizia EFA News) e della prima lager classica a basso contenuto... more

BeverageHeineken, sparkling start to the year

The group featured at the Beer&Food Attraction. 2023 revenues at 36.4 billion (+4.9%)

Heineken opened 2024 with major large-scale market operations. They range from the launch of Birra Moretti Sale di Mare and the first classic low-alcohol lager (read EFA News). The group's presence at... more

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