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Heineken: beer remains tasty even in ice cubes
The freezing technique at -35°C adopted for the Thai and Lao market
In South East Asia it is hot all year round. So hot that someone came up with a new technology to make beer ice cubes that are 20% colder than regular ice. Heineken Star Ice was born from the collaboration between Heineken Laos and Wunderman Thompson Thailand, in the wake of the tradition of beer with ice, quite widespread in Thailand and Laos.The process of freezing beer and turning it into frozen...
lml - 34310
EFA News - European Food Agency
EFA News - European Food Agency