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Fieravicola 2021: presentations in North Africa and Russia

The first international webinairs start at the end of November

With the start of the commercial campaign, the organizational machine committed to creating the 2021 edition of Fieravicola, which will be held in the Rimini exhibition center from 4 to 6 May next year, has started. An event that, according to the organizers, will be focused on innovation and internationalization, to testify the development of this supply chain which has already moved in recent years with a view to strong modernization.

At the center of the 2021 edition will be a rich conference with a focus on issues such as sustainability and animal welfare, a dense agenda of b2b meetings with foreign buyers that exhibitors can fix in advance. With a view to internationalization, the target countries identified to create new business opportunities both for technologies and for the finished product are Germany, United Kingdom, France, Spain, Denmark and Sweden, Eastern European countries, Russia and North Africa. The first international presentations of Fieravicola, made by Cesena Fiera in collaboration with Ice, are aimed at the latter, Russia and North Africa.

Two webinars scheduled for the end of November: the first will involve the French-speaking North African countries, the second presentation is aimed at Russia. On both occasions, entrepreneurs from the poultry sector, sector associations and representatives of the institutional world will be invited to participate.

The president of the event, Renzo Piraccini , commented: “After the launch of communication, the commercial activity also started and we are working on the presentation of the fair on dedicated platforms. Unfortunately, the Covid era prevents us from international missions in the presence, but together with the local Ice offices we are organizing moments of remote meeting with the protagonists of the poultry sector in the countries of North Africa and Russia. We believe we are on the right path to be able to create a great international fair, trying to make the most of the synergies of two specialized events such as Macfrut and Fieravicola ”.

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EFA News - European Food Agency