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Campbell's sells bread to Jimmy's Cookies

The biscuit maker will acquire the Ecce Panis brand

After the Kelsen biscuits, sold to Ferrero (see EFA News article of 12-07-19 ) and the sale of the Australian snack business unit Arnott (see EFA News article of 02-08-19), Campbell Soup Company has signed an agreement with New Jersey-based cookie maker Jimmy's Cookies. The latter has announced that it will acquire the Ecce Panis artisan bread brand from Campbell's. The transaction, which is expected...

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EFA News - European Food Agency