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Coca-Cola Company discards the Zico brand
Coconut Water returns to its founder, under a new name
Coca-Cola Company sold the Zico Coconut Water brand to PowerPlant Ventures a few months after revealing plans to stop distributing the drink. The deal, signed for an undeclared sum, will see the premium drink return to its founder Mark Rampolla under a new banner. Rampolla is in fact the co-founder and managing partner of the Growth Equity Fund, PowerPlant Ventures.Founded in 2004, Zico is considered...
EFA News - European Food Agency