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Fabbri and Herbamelle ready for export

International collaboration agreement signed for distribution of candies

An international collaboration agreement has recently been signed which will see Fabbri 1905 exclusively engaged in the distribution of Herbamelle candies, starting with black cherry and mint candies, launched in April 2020 as the first result of the co-marketing agreement between the two companies, launched in 2019.

The agreement between the two confectionery companies aimed at the creation of high quality products by exploiting the synergy between the experience in the candy world of Herbamelle, the company founded in 2015 by Andrea Ambrosoli, of the historic dynasty of confectionery industrialists whose name is strictly linked to the processing of honey, and by the partner Alessandro Scalone, and the centenary tradition of Fabbri 1905. The new export agreement will first of all concern European markets, primarily Denmark, France, Poland, Germany, and North American markets, USA and Canada.

The collaboration between the two brands grows on the basis of the success in the large-scale retail trade and in the normal Italian confectionery trade which has appreciated the two creations "Herbamelle Amarena Fabbri" and "Herbamelle Menta Fabbri". Two creations awarded with the Quality Award 2020, and in September at Cibus Connect in Parma recognized as "Best Dolciario 2019 co-marketing project".

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EFA News - European Food Agency