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Ethical claims: come distinguere quelle vere dalle trovate pubblicitarie?

Adottata e pubblicata in italiano la specifica tecnica internazionale Uni Iso/Ts 17033

Puntare sulla sostenibilità fa crescere il business e attrae la fiducia dei consumatori, sempre più attenti alle tematiche di tipo sociale e ambientale. E le claim etiche (o ethical claims) sono lo strumento più immediato ed efficace per raggiungere il mercato. E' stata adottata e pubblicata in italiano la specifica tecnica internazionale Uni Iso/Ts 17033 “Asserzioni etiche ed informazioni di supp...

hef - 16575
Milano, MI, Italia, 01/28/2021 18:54
EFA News - European Food Agency

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