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Brazil. New distribution partnership between Heineken and The Coca-Cola Company
Disputes surrounding the Kirin takeover settled
Heineken has reached a deal with The Coca-Cola Company and Coca-Cola System in Brazil to redesign the terms of their long-standing distribution partnership in the country. The new partnership is expected to materialize by mid-2021 and remain in effect until at least the end of 2026. The companies have agreed on an automatic renewal for another five-year period, subject to the terms of the contract.The...
EFA News - European Food Agency