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Ferrarelle appoints the new general manager

Marco Pesaresi enters the role after 30 years with Coca-Cola Hbc, Unilever and Sab Miller

Marco Pesaresi is the new general manager of Ferrarelle Spa, owner of the Italian mineral water brands Ferrarelle, Vitasnella, Fonte Essenziale, Boario, Natía, Santagata, Roccafina and exclusive distributor for the peninsula of the Evian brand. In carrying out its activities, Pesaresi will report directly to the president, Carlo Pontecorvo, and will be responsible for further developing the Group's commercial strategies in Italy and on international markets. Roman, born in 1968 and an economics graduate, Pesaresi arrives in Ferrarelle after thirty years of experience gained in the areas of sales, marketing and trade marketing as a manager for some of the major international giants in the FMCG sector, such as Coca-Cola Hbc, Unilever and Sat Miller.

"We are pleased to welcome Marco Pesaresi to our team, we are confident that his professionalism and experience will play a fundamental role in the growth process of the Ferrarelle group", commented Pontecorvo. "Together we will be able to continue to create value on the market and respond in a manner effective in the new challenges that the current context imposes on us". "I am proud to be able to contribute to the success of a 100% Italian company, a symbol of excellence all over the world that has chosen to be the spokesperson for an important message of sustainability", declared the new general manager. "My intent is that. to continue to develop the company's role as a point of reference for customers and consumers, enhancing their brands and seizing new growth opportunities".

In the process of selecting and hiring the new manager, the Group was also supported by prof. Massimo Bergami, Founding Dean and CEO of the Bologna Business School, as well as full professor at the University of Bologna where he teaches organizational behavior.

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EFA News - European Food Agency