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Lotus Bakeries acquires full control of Italian joint venture

The Group will continue to collaborate with Lona, for storage and distribution

Lotus Bakeries has taken full ownership of its Italian marketing joint venture, Lotus Bakeries Italia, after acquiring the remaining shares of the company. The Belgium-based biscuit maker established the joint venture in 2019 with its Italian distribution partner, Lona, to focus solely on marketing the Lotus Bakeries brands in the country. From the outset, the Group held a majority stake in the business,...

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EFA News - European Food Agency