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Sustainability drives the choices of 9 out of 10 consumers

IBM study conducted in nine countries around the world

The Covid-19 pandemic has increased consumers' attention to sustainability and spurred the willingness to pay out of their own pockets to ensure a sustainable future, according to a new survey conducted by the IBM Institute for Business Value (Ibv). The study was conducted by interviewing over 14,000 adults around the world from nine countries (US, India, UK, Canada, Germany, Mexico, Spain, Brazil...

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EFA News - European Food Agency