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CLARA MOSCHINI

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Ferrarelle: Iaccarino is the new large-scale sales manager

It will manage all the brands of the group in the modern channel. It comes from Coca-Cola Hbc

Ferrarelle, the Italian company controlled by the Pontecorvo family, bottler of the Ferrarelle, Vitasnella, Fonte Essenziale, Boario, Natía, Santagata, Roccafina waters and exclusive distributor for the peninsula of the Evian brand, has appointed Mario Iaccarino as Head of Retail. The manager, originally from Scafati (SA), will lead the commercial team dedicated to large-scale distribution, will manage relations with the channel's customers and will implement their commercial strategies in line with Ferrarelle's approach to the market which alongside the issues of business constant attention to issues of sustainability and corporate responsibility.

“I am proud to join the Ferrarelle team and to be able to work together with the team on the growth of our brands in the modern channel”, declared Mario Iaccarino. "The goal is to continue building opportunities for mutual growth with our business partners, thanks to the sharing of values and projects, such as those linked to sustainability that are part of the DNA of this company and its historic brands".

Born in 1984, Iaccarino holds a Masters in Marketing, Communication and Sales Management Publitalia '80 after graduating in Economics and Business Management at the Parthenope University of Naples. Mario then began his professional career in Bolton Group, before moving to Henkel; later he joined Coca-Cola HBC Italia where he covered roles of increasing responsibility in Sales, to the point of enriching his experience with the experience of Trade Marketing Manager for the Modern Channel.

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EFA News - European Food Agency
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