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Kraft Heinz lancia il suo primo marchio di biscotti in Cina

Partnership strategica con il colosso cinese dell'e-commerce, Alibaba

Il colosso alimentare dell'America settentrionale, nonché la quinta azienda più grande al mondo, Kraft Heinz ha annunciato il lancio del suo primo marchio di biscotti, creato per la Cina. Si chiama Kraft Jif Jaf, una varietà di sandwich dolci, wafer e biscotti al burro, grazie ad una partnership strategica con il colosso cinese dell’e-commerce, Alibaba. Il lancio è il risultato di 12 mesi di lavoro...

ruo - 3001
Pittsburgh, Pennsylvania, Stati Uniti, 04/26/2018 15:27
EFA News - European Food Agency

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