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Heineken UK si espande nel ready to drink

Il birrificio acquisisce una "quota di minoranza significativa" di Served, brand fondato dalla cantante Ellie Goulding

Heineken UK ha acquisito una "quota di minoranza significativa" di Served, marchio di cocktail co-fondato nel 2020 dalla cantante Ellie Goulding e dai fratelli Dean e Ryan Ginsberg, diventando ben presto uno dei marchi in più rapida crescita nel Regno Unito per quanto riguarda il segmento rtd, ready to drink, cioè le bevande vendute in forma già preparata e pronta al consumo.La gamma Served comprende coc...

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Roma, RM, Italia, 09/19/2023 13:54
EFA News - European Food Agency

BeverageHeineken fa shopping in Olanda: acquisita partecipazione in Stëlz

Il birrificio consolida l'interesse per gli hard seltzer, settore in rapida crescita

Heineken ha comprato una quota di minoranza nel marchio olandese di bevande pronte Stëlz. Non sono stati rivelati i dettagli dell'operazione annunciata oggi e con cui il produttore di birra fa un "ingresso... more

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