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The self-checkout bluff: it doesn't build customer loyalty

According to a US study, what makes the difference is not the technology used but the purchasing experience

In an effort to reduce costs and improve customer satisfaction, retailers have implemented self-checkout in stores across the US. These have become increasingly popular, yet some brands like Walmart are removing these systems in some locations and adding them in other areas. The complex of advantages and disadvantages of self-checkout for both the customer and the retailer was the subject of an investigation...

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Philadelphia, Pennsylvania, United States, 01/08/2024 13:36
EFA News - European Food Agency

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