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Ferrero to acquire Kellogg Company's cookies and fruit snacks business

The Italian Company continues to strengthen its position in the North American market

The Ferrero Group, the Italian global confectionary group, today announced a definitive agreement pursuant to which it will acquire the cookie, fruit and fruit-flavored snack, ice cream cone and pie crust businesses from Kellogg Company for $1.3 billion (or €1.16 billion at current exchange rates). These businesses generated sales of approximately $900 million in 2018.Ferrero will acquire a strong p...

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EFA News - European Food Agency