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Orkla acquisisce il marchio Havrefras

Leader di mercato per i cereali per la colazione in Danimarca e Svezia

Orkla ha firmato e concluso un accordo con PepsiCo per l'acquisto del marchio Havrefras - inclusi Rug Fras e Mini Fras - che detiene una forte posizione di mercato in Scandinavia nel settore dei cereali per la colazione. Orkla attualmente distribuisce i prodotti Havrefras per PepsiCo in Norvegia, Svezia e Danimarca.

mtm - 12100
Oslo, Norvegia, 06/08/2020 10:15
EFA News - European Food Agency

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