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Cibo "buono", ovvero salubre, solidale e gustoso

Sono i concetti che più influenzano gli acquisti, secondo indagine Bva Doxa-WK Kellogg

Benefici nutrizionali, solidarietà verso gli altri e gusto: sono questi i tre ingredienti principali che compongono «la ricetta della bontà» degli italiani. In occasione della presentazione della ricerca Bva Doxa, WK Kellogg ha lanciato la nuova campagna con Banco Alimentare negli store Coop con l'obiettivo di raccogliere donazioni pari a 500.000 colazioni alle persone in difficoltà.

agu - 13254
Milano, MI, Italia, 09/08/2020 16:43
EFA News - European Food Agency

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