The event "Rigenerare per Crescere" was held on March 11, 2026 in the Auditorium of San Patrignano (near Rimini, in the Emilia Romagna region in the north-east of Italy). Organized by Bayer, it presented and shared a concrete regenerative agriculture project applied to the wine sector. The company reaffirmed its commitment to promoting a form of viticulture that blends innovation with the socio-economic well-being of farmers and their communities, while protecting natural resources and preserving profitability. All of this, aims to contribute to the development of a more resilient, long-term oriented agriculture.

On the sidelines of the event, we interviewed Greta Pignata, Communications & Regenerative Agriculture expert at Bayer Crop Science Italia, and Sergio Belmonte, technical director of the Montaribaldi vineyard and winery.

Watch the video: