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Brambles: regenerative supply chains by 2025

New vision and new objectives in terms of sustainability

Brambles, the supply chain solutions company operating under the Chep brand, has launched a new five-year sustainability program. Using its circular operating model, the company intends to transform the delivery methods of basic necessities by introducing regenerative management of the distribution chain for its customers.

"By regenerative we mean able to restore, replenish and recreate value or capital, for society and the environment, in quantities greater than those used by the company," specifies JJ Freijo , global head of sustainability at Brambles.

This sustainability strategy represents the evolution of the 2015 corporate program, baptized "Better Planet, Better Business, Better Communities", in the name of objectives called "Planet Positive", "Business Positive" and "Communities Positive". It's about creating more positive impact and outcomes, rather than focusing on "limiting the worst" by reducing negative impacts.

The "planet positive" goals, which the company intends to achieve by 2025, are aimed at: the compliment of forest positive, based on the cultivation of two trees for each tree used for the production of pallets, for a total of millions of new trees planted by 2030; the achievement of the zero emissions target for all company operations, with the exclusive use of electricity from renewable sources; the transformation of single-use plastic products into long-lasting closed-circuit products, with the aim of reaching a minimum content of 30% of recycled or recovered materials in each new plastic product by 2025, to reach 100% by 2030; the total elimination of waste (production and non-production waste) and optimization of water consumption at all sites.

The company has also set "Business Positive" and "Communities Positive" targets for 2025. In the first case, the objective is to accelerate the transition to a circular economy by applying the sharing and reuse model to a higher number of customers in more supply chains. In the second case, the company intends to help distribute food to 10 million people around the world by leveraging its logistics expertise and equipment donation programs to tackle the problem of food waste. Brambles will also continue its collaboration with the Ellen MacArthur Foundation and the World Economic Forum (Fem), aimed at stimulating, training and influencing one million innovators of the circular economy distributed among universities, business training schools and organizations, in order to expand the know-how on the subject.

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EFA News - European Food Agency