Rio Mare (Bolton Group) and Banco Alimentare fight the economic crisis
Since February, 860,000 cans of tuna in olive have been donated
The emergency linked to the spread of Covid-19, in addition to health, is increasingly social and affects both those who already lived in difficult conditions and those who found themselves there due to the economic crisis triggered by the pandemic. In this difficult year, Rio Mare once again wanted to do its part: since February, in fact, the company has donated the equivalent of over 860,000 cans of 80g tuna in olive oil to the Lombardy food bank, contributing thus supporting families in difficulty and meeting the daily protein needs of over 230,000 people.
Even during the food collection, which this year will take place from 21 November to 8 December in digital form, the company will continue to support the "Goodness pays off" initiative: a formula that allows you to donate meals to the most needy but also consumers to save on shopping. For each purchase of Rio Mare products (for a minimum of 10 Euros), the company will donate 10 meals to the food counter and will guarantee the consumer a refund equal to 50% of his purchase. The initiative, which started in mid-September, has already made it possible to donate almost 260,000 meals, out of a target of 500,000.
The Italian brand, known for the distribution of fish products, has been supporting the counter since 2011, donating the surplus of its own production and the "non-salable" from the retail outlets, and recovering the meals not consumed from the canteen of the Cermenate plant through the Siticibo program. The collaboration with the food bank is part of Rio Mare's "Responsible Quality" corporate social responsibility project and testifies to the company's commitment to 360 ° quality pursued throughout the supply chain, respecting the environment and of people, from the moment the fish is caught until the product reaches the consumer's table. The commitment, in fact, does not end with production and distribution, but is completed through activities and initiatives in the area of fishing sustainability, environmental protection, respect for people and the promotion of the principles of proper nutrition.
EFA News - European Food Agency