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Partnership Ip and Domino's, the stop for refueling at "pizza taste"

From the agreement the first joint openings in Rome, Milan and Parma

"A new model that combines mobility and catering, combining the stop for refueling with the possibility of tasting on the spot, picking up or requesting a pizza at home": this is the result of the partnership between Ip and Domino's Pizza, which are opening two new pizzerias within the distributors, today in via Tuscolana 608 and last Wednesday in via di Portonaccio 226. The collaboration began with the inauguration, at the end of November, of a first store in Parma and will continue, after the 2 points of sale of Rome, with a Milanese opening in viale Marche 36. The 4 openings are part of the broader project of the two companies to create a network that offers a quality, innovative service aimed at offering an integrated experience. These first four openings will guarantee over 60 new jobs.

"Customer needs are constantly changing and it is up to us to know how to anticipate them", says Ugo Brachetti Peretti, president of Ip. "We are developing a rich and differentiated offer in our stores, and agreements with major retail players such as Domino's offer us the opportunity to provide customers with a comfortable, pleasant and quality break. Our network will be increasingly open. to this type of proposal: from a simple energy distributor for mobility, we want to become a multiservice hub".

"The plans for the rapid development and expansion of our chain continue", comments Marcello Bottoli , president of Domino's Pizza in Italy. "The strategic alliance with the api Group and the opening formula within the filling stations will further enhance our service, guaranteeing customers parking near the store and offering a quality and extremely safe stop, or even the possibility to collect our pizzas for consumption at home. Furthermore, the pizzerias will provide the traditional home service that has made our brand famous throughout the world for the quality and innovation of its products, the speed, safety and reliability of its products. deliveries managed by its own team of drivers and the innovative use of digital technology". The companies will jointly develop joint marketing initiatives, which will allow customers to obtain discounts and benefits following the combined purchase of the two services.

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EFA News - European Food Agency