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Piadina Romagnola Igp is popular in consumption and via social media
Promotional video reaches 11 million users and 300,000 views
Piadina Romagnola Igp pleases the palate as a street food par excellence of Romagna, and also like a social product. At the end of the two years of promotional activity linked to the rural development plan (RDP) of Emilia Romagna region, the Piadina Romagnola Igp scores premium numbers in terms of visibility. The promotional video of piadina reached 11 million users and 300 thousand views, while the...
EFA News - European Food Agency