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Spain. E-commerce is growing for Ron Diplomático
Online sales are 3% of the brand's global turnover
If in 2019 Ron Diplomático's online sales were practically nil, in 2020 thanks to the activation of new digital platforms, they represent about 3% of the global turnover of the brand in Spain. This is due to a change in strategy which, after the March confinement, transformed e-commerce into a priority channel, opening the sale of Diplomático Mantuano and Reserva Exclusiva references on Amazon (where t...
EFA News - European Food Agency