Fattorie Garofalo: an increasingly sustainable supply chain
Exclusive interview with Raffaele Garofalo, CEO of the company
Company history, turnover growth, product innovation, supply chain supervision, export strategy: these are the main issues addressed in an exclusive interview for EFA News with Raffaele Garofalo, who represents the second generation of Capua's company.
Originally from Capua, in the Caserta area (Campania Region), Fattorie Garofalo is the agri-food company specialized in the production and marketing of buffalo mozzarella from Campania with a protected designation of origin (PDO). The holding aims to strengthen its leadership as the largest buffalo breeder in the world. Fattorie Garofalo is an agri-food company that has been operating in the buffalo supply chain for over 50 years. The production of buffalo mozzarella began in September 1969, when the first dairy was inaugurated: in the immediate postwar period, in reality, the farm was converted and the cows were replaced by buffaloes, in line with the agrarian reform of the time. Today it is one of the largest buffalo breeders in the world, relying on 13,000 dairy heads with the aim of reaching nearly 20,000 animals in 2024. The company has a turnover of around 110 million Euros, of which more than 50% is represented by exports.
Company history, turnover growth, product innovation, supply chain supervision, export strategy: these are the main issues addressed in an exclusive interview for EFA News with Raffaele Garofalo, CEO of the company. Garofalo also focused on the issue of Italian sounding ("buffalo mozzarella is one of the most imitated products in the world, together with Parmigiano Reggiano), on the problems caused by Covid, and on the expansion strategy that led the group to open a network of direct sales points in the travel retail channel, especially inside airports.
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EFA News - European Food Agency