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Branca International invests in sustainable drinking

He joins the Selvatiq project by announcing the investment in the company

The Group announces an important operation of Wild Nomadic Spirits, in line with its philosophy and values.

Branca International, one of the leaders in the spirits sector, with 12 main brands and over 54,000 tons of product bottled and distributed in 160 countries around the world, joins the Selvatiq project by announcing the investment in the company which, through conservative foraging, produces and markets alcoholic and non-alcoholic beverages, such as sodas. The Branca Group, which has developed over time according to the motto "Novare Serbando", an expression of growth marked by innovation and tradition, has married the "Wild Nomadic Spirits" project, launched in 2019 by Valeria Margherita Mosca and Charles Lanthier , putting resources and extensive knowledge of the spirits market are available to Selvatiq.

“We are satisfied with the Selvatiq project, and this decision is a further confirmation of how much sustainability and nature are part of the Group's identity and directly connected to the excellence we intend to achieve. This partnership reflects our philosophy of wanting to preserve the territories, but also of responding to the growing attention of consumers to health and well-being”, explains Niccolò Branca, president and CEO of the holding.

"The Selvatiq project, which protects biodiversity, focuses on food and social sustainability and promotes local economic development, reflects the spirit and values with which Branca International has been committed in recent years to develop the business", says a press release. This investment is part of Branca International's broader project to meet ever higher quality standards and offer consumers products of excellence, carefully following the entire production process and spreading a culture of conscious and quality drinking.

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EFA News - European Food Agency