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Banco Fresco arrives in Lombardy

6 new openings in 2021, 10 stores in 2022, the company aims to double in 2023

After a first successful test in the Piedmont area with the opening of the two stores in Turin and Beinasco, Banco Fresco, the retail chain specialized in the freshest, is preparing to land in Lombardy as well and announces a development plan that will include in Italy 6 new openings in 2021, 10 stores in 2022, aiming at doubling in 2023. Born in 2017, the Banco Fresco brand offers about 3,250 references,...

hef - 18210

EFA News - European Food Agency
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The brand has also been present in Italy since 1994 and today has over 400 discount stores with an "offensive" format, thanks to which it wants to attack the market, with innovation and determination, in order to obtain positive results for itself and for customers ". So it is reported on their site. Let's hope that the "offensive" does not include bizarre initiatives such as the one carried out in Germany in Italy. more