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Mozzarella Bufala: the identikit of the European consumer

Nomisma research reveals: he is cultured and gourmand

He has a high educational qualification, a medium-high income, children under 12, loves to travel, has been to Italy at least once and seeks the added value of the DOP brand as a guarantee of high quality. This is the identikit of the consumer-type of buffalo mozzarella from Campania Dop in France, Germany, Spain and the United Kingdom, which emerged from the study carried out by Nomisma for the Consortium...

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EFA News - European Food Agency