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Curti takes over Flora rice

The historic brand was controlled by Colussi

Curti, a company controlled by the Italian multinational Euricom, one of the major world operators in the rice sector (Curtiriso), has acquired the historic Flora rice brand from the Colussi Group, which has been on the market since 1960.The acquisition strategy aims to significantly strengthen its positioning in the parboiled rice sector and to cover a wider segmentation of the offer than the current...

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EFA News - European Food Agency