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L'Happy Meal diventa salutista

McDonald's ha annunciato un impegno globale per le famiglie

McDonald’s ha annunciato un piano globale che mette le famiglie al centro di una strategia per la sana alimentazione dei bambini.Entro il 2022 McDonald’s si impegna a migliorare la sua offerta food per i bambini, ovvero l’Happy Meal, e contestualmente le sue azioni di comunicazione nei confronti di questo target in tutto il mondo. Nella pratica, McDonald’s offrirà pasti basati su criteri nutrizionali misurabi...

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Milano, 02/15/2018 21:22
EFA News - European Food Agency

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