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Coca-Cola: engagement digitale negli store Autogrill

La piattaforma ShopFully ha permesso di aumentare le visite nei punti vendita del +19%

Coca-Cola Hbc Italia, ha deciso di rafforzare la comunicazione con i consumatori all’interno dei punti vendita Autogrill Italia. Grazie a HI! (Hyperlocal Intelligence), la piattaforma tech di ShopFully basata sull’intelligenza artificiale, l'azienda si è messa in contatto con il 100% degli shopper geolocalizzati tramite smartphone in prossimità e all’interno dei punti vendita della multinazionale italian...

hef - 23784
Milano, MI, Italia, 03/09/2022 16:52
EFA News - European Food Agency

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