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Campari Group acquisisce il marchio Picon

Tra i leader di mercato degli aperitivi bitter in Francia

Campari Group annuncia oggi la firma e simultaneamente il perfezionamento di un accordo con Diageo per l’acquisizione del marchio Picon e delle relative attività. Creato nel 1837 da Gaétan Picon, il prodotto è un aperitivo dolceamaro tradizionale francese, con un gusto di arancia. Preparato da una base di erbe e arance fresche, poi essiccate, al momento è disponibile in due versioni: Amer Club, liquo...

hef - 24640
Milano, MI, Italia, 05/10/2022 16:32
EFA News - European Food Agency

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