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Grandi manovre in casa Kraft Heinz

Accordo con AB Inbev per l'uso della piattaforma Bees e nuova salsa creata con Absolut vodka

Grandi manovre di mercato in casa Kraft Heinz. Il gigante delle salse ha deciso, infatti, di utilizzare la piattaforma di e-commerce Bees di AB InBev per rafforzare la propria presenza in Messico, Colombia e Perù. L'accordo, sottolinea l'azienda, è "concepito come catalizzatore per aiutare Kraft Heinz a realizzare la sua strategia sui mercati emergenti, aumentando i punti di distribuzione e ampliando i...

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Roma, RM, Italia, 03/22/2023 16:21
EFA News - European Food Agency

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