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Coop, "Insieme" per la nuova identità

Intervista con l'ad Maura Latini che illustra gli obiettivi della nuova campagna di comunicazione

Oltre 29 milioni di euro investiti per la comunicazione e 2.500 nuove referenze a marchio in arrivo per la nuova identità di Coop Italia. Diritti civili, attenzione all’ambiente, tutela delle categorie deboli. L’insegna ha presentato lo scorso 14 aprile la nuova campagna “Insieme” per raccontare cosa vuol dire essere una cooperativa.Maura Latini, ad di Coop Italia, spiega gli obiettivi della nuova ca...

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Milano, MI, Italia, 04/28/2023 20:36
EFA News - European Food Agency

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