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MD punta alla Gen Z

Nei discount lancio di un energy drink in collaborazione con la start up Yummer's

La personalità fuori dagli schemi del trapper Tony Effe e quella creativa di Yummer’s, start-up nata nel 2022 dall’idea dei due giovani imprenditori Niccolò Bertè e Daniel Ferreri danno vita a un progetto inedito: l’energy drink Go Tony powered by Yummer’s. A credere in questo progetto è l’insegna MD che continua a strizzare l’occhio al target della Gen Z dimostrando che la "buona spesa" non ha et...

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Milano, MI, Italia, 07/12/2023 19:37
EFA News - European Food Agency

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