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Diageo entra nel mercato del rum zero alcol

Captain Morgan Spiced Gold, da settembre in UK, primo rum scuro analcolico della multinazionale

Diageo ha presentato un'alternativa analcolica al suo rum Captain Morgan. Il nuovo brand si chiama Spiced Gold e, dopo il successo del lancio di Guinness 0,0%, Tanqueray 0,0% e Gordons 0,0% negli ultimi anni, è il primo distillato scuro a far parte del portafoglio analcolico di Diageo. Il lancio iniziale è previsto in questo mese di settembre in Gran Bretagna da Waitrose, Morrisons, Sainsbury's e T...

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Roma, RM, Italia, 09/04/2023 07:50
EFA News - European Food Agency

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