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Buitoni: Bella Napoli La Classica turns 30 and is renewed

The frozen pizza most loved by Italians will offer an even higher and tastier crust

Tomato, basil and stringy mozzarella: selected raw materials that combine with an extraordinary dough, crunchy at the base and soft inside, inspired by the Neapolitan tradition. It's Buitoni Bella Napoli La Classica, the frozen pizza most loved by Italians.A true cult, like his unforgettable TV commercial from the 90s, in which the protagonist Diego Abatantuono challenges prejudices towards frozen...

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EFA News - European Food Agency
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