Do you want to access to this and other private contents?
Log in if you are a subscriber or click here to request service

Bayer accelerates digital innovation in agriculture

Interview with Matteo Colombo, Head of Consumer Marketing at Bayer Crop Science

Bayer was the protagonist of the 2024 edition of Fieragricola, the important international event dedicated to the world of agriculture at 360°, just concluded in Verona.The group, which received the "Innovation Award" for a digital solution - FieldView SprayKit - launched at the fair, also promoted numerous thematic workshops which attracted considerable interest.As Matteo Colombo, Customer Marketing...

lml - 38099
Verona, VR, Italy, 02/07/2024 17:48
EFA News - European Food Agency

Similar

VideoAlfaproind: vegan substitutes for alfalfa

Exclusively for EFA News, the protagonists of the protein flour extraction project

Alfaproind is an innovative project aimed at enhancing the value of plant proteins for a much broader range of uses than traditional methods: by extracting protein flours from fresh alfalfa, it is possible... more

VideoPink Lady apple: the new European campaign

Exclusive interview with Cédric Modica Amore, Pink Lady Europe's MD Mktg & Communications

Pink Lady apple opens a new chapter in its history with the global communications platform "So crunchy, so juicy, so cool," launched in 11 European countries. The new campaign marks a significant evolution:... more

VideoBayer: The heart of innovation is in central Italy

Exclusive interviews with the protagonists of the new advanced-technology greenhouse project

Varietal improvement through research and seed production for commercialization. These are the two main activities of the Bayer Research Center in Borgo Sabotino (Latina, central Italy), the flagship of... more